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Into The Mind by Sherpas Cinema... UK Premieres! 
John Mogul is proud to be partnering with Sub Zero Events to bring you one of the most anticipated skiing film releases of the season. After the incredible success of All.i.Can, Sherpas Cinema are back with a film of epic proportions. When we first watched the trailer above, it gave us goosebumps. The team at Sub Zero have been working tirelessly to bring Into The Mind to the UK, they've brought together sponsors, pro skiers and ski shots to make this premiere a night to remember. We'll be involved in a big way, bringing you competitions, updates and look out for the famous skiing polar bear, who will be walking the red carpet on the night! Check out the video from the night below.... Thanks to all those that came and attended the event. It was amazing!  
"This is a story of rising to the ultimate challenge. Having the courage to risk fatal exposure and the perseverance demanded on the quest for achievement. These are not solely physical feats, they are mental conquests. 

From the creators of the award winning film “All.i.Can”, Sherpas Cinema are proud to present their newest feature film, Into The Mind. With stunning cinematography and groundbreaking storytelling techniques, the Sherpas blur the lines between dream state and reality, and immerse you into the mind of a common skier as he attempts to climb and ski the ultimate mountain. Innovative athlete segments are actually a glimpse into his dreamscape, each one harboring messages that help inform our hero’s current, real-life choices. As you experience the majesty of Alaska, Bolivia, the Himalaya and beyond, Into the Mind paints a philosophical portrait of human kind. How do we balance risk versus reward? Why are we inspired to rise to the challenges in our lives and what do we learn on this journey to attain them?"

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